I am a classically trained art director and designer having attended Art Center College of Design in Pasadena, California but, my artistic side goes deeper than the Art Center experience because I also come from a family of working artists, so the “creative thing” is in my DNA.
My parents met at J. Walter Thompson in Detroit. My Mom went on to write 27 cookbooks and appeared on Phil Donahue’s show twice before she retired. Both my aunts are working fine artists who’ve taught, shown and have been collected nationally for decades. One uncle is a highly respected sculptor and another opened a Southern California animation studio where he created Elsie the Cow for the Borden Dairy Company before his studio was acquired by Hanna-Barbera. So growing up, I got brushes, paint and canvas every Christmas and birthday. I won my first art competition in 3rd grade. My first architectural competition as a sophomore in high school and my first college art scholarship as a high school senior. I won my first Belding Bowl shortly after leaving college and joining Dailey & Associates on the $65 million Honda Motorcycle account. Over the years the awards I’ve won have covered all types of clients in all types of advertising categories winning for Creative Direction, Art Direction, Design and Copywriting.
25+ years experience as senior creative lead with extensive expertise in traditional and digital advertising – delivering award-winning concepts for local, regional and national brands. Industry recognized for leading the development of multi-level campaigns in destination retail, travel & tourism, gaming, food & beverage, builders & developers, financial and automotive marketing, that meet advertising objectives and exceed client business expectations.
Extensive experience managing small, medium, and large teams of diverse personalities and talents in deadline driven environments, establishing employee career development programs, leading cross-functional team collaboration, and developing production and supervising offshore back-end developers.
I know it's not very politically correct, but it is what experience has shown me.
ECD | COPYWRITER (Freelance/Contract)
2000 — 2003, 2008 — 2011, 2017 — Present
J Walter Thompson — San Jose, CA | PointBlank Marketing — Silicon Valley, CA | EH+Y — Santa Barbara, CA | REDLine Marketing Co. — Phoenix, AZ | Janzen Idea Corp — Fresno, CA | Jeffrey Scott Agency — Fresno, CA | JP Marketing — Fresno, CA | LAads — Los Angeles, CA | Catalyst Marketing Company — Fresno, CA | 5 Creative Group — Fresno, CA
CREATIVE DIRECTOR for Multiple Fresno Ad Agencies
JSA | 2013 — 2015
Catalyst | 2011 — 2013 & 2015 - 2017
MANAGING PARTNER/EXECUTIVE CREATIVE DIRECTOR for Bozell
Scottsdale, AZ | 2006 — 2008
RED Development’s $900 million CityScape project in Downtown Phoenix
VP/EXECUTIVE CREATIVE DIRECTOR for E.B. LANE
Phoenix, AZ | 2003 — 2006
Notable Clients: Arizona Lottery, ADHS Anti Smoking Cessation Program, CableOne, The RockResorts, Arizona Biltmore
PARTNER IN CHARGE/ECD for Bozell Worldwide
Silicon Valley, CA | 1997 — 2000
Responsible for $40 million SyQuest new biz win
Responsible for Electronic Arts win plus 6 of their studios
SrVP/EXECUTIVE CREATIVE DIRECTOR for Sacks/Fuller
Los Angeles, CA | 1995 — 1997
Executive Creative Director Art & Copy for City National Bank, JiffyLube, ReadyPac Salads, and Thieves Market
VP/EXECUTIVE ART DIRECTOR for Evans Hardy + Young
Santa Barbara, CA | 1992 — 1995
Executive Art Director for multiple restaurant accounts including COCO’S, Bob’s Big Boy, El Toritio
VP/ASSOCIATE CREATIVE DIRECTOR for Bozell Worldwide
Los Angeles, CA | 1991 — 1992
Lead creative on Kawasaki Motorcycle & JetSkis
Lead creative on SEGA
SrVP/EXECUTIVE CREATIVE DIRECTOR for Hakuhodo Advertising
Los Angeles, CA | 1988 — 1991
Introduced Hitachi UltraVision TVs. Drove sales up 25% across the Hitachi brand name with my “Jamie Lee Curtis, Aquarium TV spot”
Executive Creative Director of all English speaking countries in the world for All Nippon Airways