Michael Pitzer | About Me
15286
page-template-default,page,page-id-15286,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.1,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

I’m an ad guy — it’s in my DNA.

I am a classically trained art director and designer having attended Art Center College of Design in Pasadena, California. But my artistic side goes deeper than the Art Center experience because I also come from a family of working artists, so the “creative thing” is in my DNA.

 

My parents met at J. Walter Thompson in Detroit. My Mom went on to write 27 cookbooks and appeared on Phil Donahue’s show twice before she retired. Both my aunts are working fine artists who’ve taught, shown and have been collected nationally for decades. One uncle is a highly respected sculptor and another opened a Southern California animation studio where he created Elsie the Cow for the Borden Dairy Company before his studio was acquired by Hanna-Barbera. So growing up, I got brushes, paint and canvas every Christmas and birthday. I won my first art competition in 3rd grade. My first architectural competition as a sophomore in high school and my first college art scholarship as a senior. I won my first Belding Bowl shortly after leaving college and joining Dailey & Associates on the $65 million Honda Motorcycle account. Over the years the awards I’ve won have covered all types of clients in all types of advertising categories winning for Art Direction, Copywriting and Design.

Creative Strategy

25+ years experience as senior creative lead with extensive expertise in traditional and digital advertising – delivering award-winning concepts for local, regional and national brands. Industry recognized for leading the development of multi-level campaigns in destination retail, travel & tourism, gaming, food & beverage, builders & developers, financial and automotive marketing.

 

Management

Extensive experience managing small, medium, and large teams of diverse personalities and talents in deadline driven environments, establishing employee career development programs, leading cross-functional team collaboration, and developing production and supervising offshore back-end developers.

 

Software

Mac OS, Adobe Creative Suite, Adobe Acrobat Professional, Microsoft Office, InDesign, Photoshop, HTML, CSS, WordPress, Flash, JavaScript, PowerPoint

Experience

 

FREELANCE CREATIVE DIRECTOR

CALIFORNIA //  2000 – 2003, 2008 – 2011, 2017 – Present

 

CREATIVE DIRECTOR for JSA

Fresno, CA //  2013 – 2015

 

CREATIVE DIRECTOR for Catalyst

Fresno, CA //  2011 – 2013 & 2015 -2017

 

MANAGING PARTNER/EXECUTIVE CREATIVE DIRECTOR for Bozell

Scottsdale, AZ //  2006 – 2008

 

VP/EXECUTIVE CREATIVE DIRECTOR for E.B. LANE

Phoenix, AZ //  2003 – 2006

 

PARTNER IN CHARGE/EXECUTIVE CREATIVE DIRECTOR for Bozell Worldwide

Silicon Valley, CA  //  1997 – 2000

  • Responsible for $40 million SyQuest new biz win.
  • Responsible for Electronic Arts Win plus 6 of their studios.

 

SrVP/EXECUTIVE CREATIVE DIRECTOR for Sacks/Fuller

Los Angeles, CA //  1995 – 1997

  • Executive Creative Director Art & Copy for City National Bank, JiffyLube, ReadyPac Salads, and Thieves Market

 

VP/EXECUTIVE ART DIRECTOR for Evans, Hardy + Young

Santa Barbara, CA //  1992 – 1995

  • Executive Art Director for multiple restaurant accounts including COCO’S, Bob’s Big Boy, El Toritio,

 

VP/ASSOCIATE CREATIVE DIRECTOR for Bozell Worldwide

Los Angeles, CA //  1991 – 1992

  • Lead creative on Kawasaki Motorcycle & JetSkis
  • Lead creative on SEGA

 

SrVP/EXECUTIVE CREATIVE DIRECTOR for Hakuhodo Advertising

Los Angeles, CA //  1988 – 1991

  • Introduced Hitachi UltraVision TVs to the US market. Drove sales up 25% across the Hitachi brand name with my “Jamie Lee Curtis, Aquarium TV spot”.
  • Executive Creative Director of all English speaking countries in the world for All Nippon Airways.