Food & Beverage Experience
One of my all-time favorite categories has got to be food & beverage. It might have been growing up in the fast-food business, with my Mom writing 28 cookbooks that pretty much all focused on making fast food at home. When I worked on the Jack-in-the-box account and travelled to their test kitchen just outside of San Diego, the chef there had 5 of my Mom's cookbooks. That was pretty cool.