"If it isn't Kawasaki, it isn't JetSki" campaign
:30 JetSki Heritage Full Line
:30 JetSki Sport Cruiser Introduction
This JetSki campaign was created in response to a growing generic use of the term "jet ski" to describe any personal watercraft. Kawasaki was obligated to protect their JetSki trademark, but at the same time continue to grow interest in the sport and ultimately drive product sales.