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Kawasaki JetSki Campaign

This JetSki campaign was created in response to a growing generic use of the term "jet ski" to describe any personal watercraft. Kawasaki was obligated to protect their JetSki trademark, but at the same time continue to grow interest in the sport and ultimately drive product sales.

  • Kawasaki
  • Bozell⁄Los Angeles
  • Mel Newhoff
  • Michael Pitzer
  • Cameron Day
  • Joe Gutt
  • 1992

Kawasaki JetSki ad #1
Kawasaki JetSki ad #2
Kawasaki JetSki ad #3