Amazingly, back in 1991, it was the view of the Senior Account Manager that a guy riding a motorcycle would ever have "4 ear rings" like the model in this ad did. If you look close you can see 'em. Cameron and I couldn't believe it, this guy actually tried to get the illustrator to paint them out of the final art.
There I am again standing with Bruce's wife near the wall at the flat track. I was wearing a lamb-skin leather jacket. A word of advice, mud does not come out of lamb-skin.
One of the cool things Cameron and I did was build directions on how to get to these events in the borders of the print ads. Cameron wrote the top as though you were coming from the North, the bottom as though you'd be riding from the South and the left side was West and the right border was directions from the East.
We also tried to find the right type font for each ad hoping to reflect more on the image of the event than the brand of Kawasaki. My mistake to do so. At that time there just weren't many great type fonts on desktop computers and I think I really hurt the overall art direction trying to work with what the agency did have – basically crap.