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2012 Addy Awards

Creative Awards Portfolio

4 Gold & 7 Silver Awards:

As the first Creative Director at the corporate offices of Catalyst Marketing Company, I love getting emails like this: Subject: ADDY Award News Congratulations your agency has produced award winning advertising for the following advertisers: (NOTE: on February 24th we found out what we'd won in each category so I've added those since the original post.)

Outdoor Campaign

Agency: Catalyst Marketing Company
Client: Chukchansi Gold Resort & Casino
Title: "Chuk Ching Outdoor"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Art Directors: Pat Evangelho, Crystal Cotter
Design Director: Larry Baugh

Local TV Campaign

Agency: Catalyst Marketing Company
Client: Chukchansi Gold Resort & Casino
Title: "Chuk Ching"
ECD/Copywriter: David Flanigan
CD/Copywriter: Michael Pitzer
Producer: Andrew Toschi

Local Radio Campaign

Agency: Catalyst Marketing Company
Client: Chukchansi Gold Resort & Casino
Title: "Crossword Puzzle", "Coffee"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Producer: Andrew Toschi

Local Radio

Agency: Catalyst Marketing Company
Client: Chukchansi Gold Resort & Casino
Title: "Do you hear what I hear"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Producer: Andrew Toschi

Local Radio

Agency: Catalyst Marketing Company
Client: Chukchansi Gold Resort & Casino
Title: "Chuk Ching – The Sound of Winning"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Producer: Andrew Toschi

Newspaper Campaign, Color

Agency: Catalyst Marketing Company
Client: Educational Employees Credit Union
Title: "Gas", "Groceries", "Braces"
Creative Director: Michael Pitzer
Copywriter Michael Pitzer
Photographer: Michael Pitzer
Art Director: Pat Evangelho
Co-Copywriter: Jim Huff

Local TV

Agency: Catalyst Marketing Company
Client: Educational Employees Credit Union
Title: "2.49% APR"
Creative Director: Michael Pitzer
Copywriter Michael Pitzer
Director: Michael Pitzer
Art Director: Pat Evangelho
Co-Copywriter: Jim Huff

Local TV Campaign

Agency: Catalyst Marketing Company
Client: Educational Employees Credit Union
Title: "Gas", "Braces", "Groceries"
Creative Director: Michael Pitzer
Copywriter Michael Pitzer
Director: Michael Pitzer
Art Director: Pat Evangelho
Co-Copywriter: Jim Huff

Annual Report, Color

Agency: Catalyst Marketing Company
Client: Fresno Regional Workforce
Title: "Fresno Regional Workforce Annual Report"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Design Director/Designer: Larry Baugh

Newspaper, Full Page, Color

Agency: Catalyst Marketing Company
Client: Yosemite/Mariposa County Tourism
Title: "California, Your Time Is Here."
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Art Director: Crystal Cotter

Newspaper, Full Page, Color

Agency: Catalyst Marketing Company
Client: Yosemite/Mariposa County Tourism
Title: "Yosemite Is All Yours California"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Art Director: Crystal Cotter

Poster Campaign

Agency: Catalyst Marketing Company
Client: Riverview Shopping Center
Title: "RiverView Shopping Center Auto Show"
Creative Director: Michael Pitzer
Copywriter: Michael Pitzer
Art Director: Ross Yukawa