Print Advertising for Mosaic at Anderson Farms
The Project:
Richmond American Homes Mosaic at Anderson Farms officially started out as a 115 home sites designed for the 77-acre parcel at the southeast corner of 27th and Alta Vista Road in Phoenix, Arizona. The exterior designs of these homes and the layout of the Mosaic community have influences from the early and mid-1900s and really play off the family and friends of neighborhood living. Prices at Anderson Farms will start in the low $120,000s with floor plans range from 1,236 to 2,474 square feet. There were nine plans designed to fit on one of three specifically-sized home sites in the development arranged in a mosaic pattern.
Credits:
Client: Richmond American Homes
Agency: E.B. Lane
Executive Creative Director: Michael Pitzer
Art Director: April Sitter
Copywriter: Gary Serviss
Logo Design: Pete Schaer
Year: 2002
