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Black Oak Casino

Posted by | in Jan 16, 2013 | Portfolio

$400,000 Golden Ticket Giveaway

This was a fun campaign to write. For the TV, I was able to write a concept around the game versus taking a normal production approach of simply animating the art files from the casino’s promotional materials.

I wrote the TV spot in the style of a mockumentary, following a day-in-the-life of an Oompa Loompa and the fact that this Oompa Loompa had been out of work since the last filming of a Willie Wonka movie. It also tied perfectly to the "Golden Ticket" aspect of the promotion as well as the game graphics. Plus, the fact that an Oompa Loompa has turquoise hair and orange skin would make it hard to find employment — anywhere, but would look awesome in a TV spot.

NOTE: All creative work displayed in this post is the sole copyrighted property of Black Oak Casino and The Tuolumne Band of Me-Wuk Indians and is used with permission granted by Black Oak Casino to Michael Pitzer under a "Portfolio Usage" agreement.