Chukchansi Gold Resort & Casino - “Sizzling Summer Promotion”

Casinos & Gaming Portfolio

Every month we would do a promotion for Chukchansi Gold Resort & Casino, in July of 2012 we created the art and execution for the casino's “Sizzling Summer Giveaway” where you could win a brand new 2102 BMW 128i Convertible.

After designing the game graphic it was a simple matter of creating a storyboard and writing copy to support the key dates and potential winnings and do it in an interesting and graphic manner. Below is the storyboard followed by the TV spot which did go through some minor revisions along the way.

Other elements of the monthly promotion included online banners, outdoor and on-property posters. Below is a cross-section of that work.