Casinos & Gaming Portfolio

$10k A Day Giveaway Promotion

To celebrate Table Mountain Casino's 25th Anniversary during the month of December, TMC had us create several conceptual directions for their $10K-A-Day Giveaway promotion. As much of the prize money was tied to "Random Hot Seat" winners, one of the concepts I created was using the "slot seat" itself as the visual by having it "on fire".

Because there was also a members scratcher's ticket element, I created the "Win money from scratch" graphic approach, with the third concept was added by our Design Director.

Table Mountain Casino chose the "Hot Seats" approach, and the following elements are what Ardyson and I created for this mini promotion which included, online, print, outdoor, in-casino, radio and TV.

These first samples are from the outdoor versions we created in various sizes for posting around the Fresno DMA.

Followed by the joint newspaper ad for the Fresno Bee.

Several of the elements were used to promote the program via the home page of Table Mountain Casino's website.

This was the TV commercial we created working with Maximus Media and remaining true to the concept of "The hottest seats in town!"

Once a concept is approved, next comes execution. What many people don't realize is the number of medias a concept will appear in. Here's a pretty good break out of all of the formats and sizes we would produce for any given concept. What you'll also notice hear is that the campaign visual was completely revised to eliminate the "flames" from the second run of advertising materials. Sometimes things get approved and sometimes they get unapproved.