Created for Attune Systems, a company that provides network file management products to reduce file management complexity for the enterprise-level storage environments.
The work below demonstrates the logo development process I use in working with clients while refining and establishing their brand look and feel. Too many agencies today jump right in and start showing finished logos in order to eliminate the foundation of brand development and subconsciously hoping to blow the client away with their level of finish. Unfortunately, that foundation has to include conversations with the client and reviewing a tremendous amount of sketch work — not highly finished logos hoping the client will buy one.
Once the client has agreed on three possibly, four directions, that's when we move to refined type and color as the samples demonstrate below.