Extending the Brand:
In 2009, I was asked to help refine the website design of BizCard.com, one of the busiest online printers creating everything from business cards, to stationary, to greeting cards, to Mommy cards. The goal was to eventually use real customers and the products they'd used BizCard.com to create for them, and then feature their stories throughout the website and in traditional and new media marketing.
To simulate this approach and as part of the website redesign, I created some 50 web banners that would work as sliders for each category page of the BizCard.com website. To make this affordable, I set BizCard.com up with a ShutterStock.com membership which allowed us to download and use great photography of people holding items. I'd retouch what these models were holding to show BizCard.com products. I also outlined and size each photo then stripped in a unifying background on every banner for branding.