EECU 80th Anniversary Campaign
The Project:
To celebrate the fact that EECU (Educational Employees Credit Union) was turning 80, the marketing team at EECU wanted jsa to create something bigger than the graphic approach they'd created for the previous year. EECU wanted a "national-level" concept and execution. And this is what we developed for them.
We then did a follow-up commercial that expanded on the first spot and introduced some of those people who represent the EECU spirit and commitment of inspirational leadership here in the Central Valley.