Broadcast Production

Extending the brand to video

Working as a team with Tim Hendrick, Associate Professor, Journalism & Mass Comm Assistant Professor Advertising at San Jose State University, Tim and I helped to create two pre-roll spots using family photos, stock footage and some interesting image compositing for Guglielmo Winery. This one was the most unique in that we used photos pulled from Google Earth while we walked the camera through the streets of the family's small Italian Village.


Client: Guglielmo Winery
Agency: Michael Pitzer (Advertising & Design)
Creative Director: Michael Pitzer
Client Services: Tim Hendrick
Production & Editorial: PA&D
Stock Footage & Music: Pond5
Year: 2018