THE PROJECT:

From the series of three TV spots created at E.B. Lane in Phoenix, AZ to explain changes that had been made to the Arizona Lottery's game, The Pick, which would now be called The Pick with Extra.

CREDITS:

• Client: Arizona Lottery

• Agency: E.B. Lane

• ECD: Michael Pitzer

• ACD/AD: Chad Martin

• SrCW: Gary Serviss

• Director: Anibal Suarez

• Production: Bunker Monkey

• Editorial: Copper Post

• Year: 2004