THE PROJECT:
:30 TV spot created for the Arizona Lottery to introduce their new Scratchers game; "Silver 7's" to the Arizona market. With the lucky number 7, the Silver 7's Scratchers game gave players 18 chances to win and a top prize of up to $50,000!
CREDITS:
Client: Arizona Lottery
Agency: E.B. Lane
ECD/AD: Michael Pitzer
CD/CW: Mark Itkowitz
Producer: Carolyn Peterson
Production:
Editorial:
Year: 2004
