Arizona Lottery - "Silver 7's"
:30 TV spot created for the Arizona Lottery to introduce their new Scratchers game; "Silver 7's" to the Arizona market. With the lucky number 7, the Silver 7's Scratchers game gave players 18 chances to win and a top prize of up to $50,000!
NOTE: The Arizona Lottery was a client of E.B. Lane in Pheonix, AZ while I was Executive Creative Director.