Arizona Lottery - "Slingo"
Slingo was a fun number-matching Scratchers game that provided the ultimate suspense in scratch off lottery ticket play. Tickets were played similar to Slingo casino and casual games in that players hoped to match Slingo numbers to a Slingo matrix for bonus prizes. Offering many instant ticket variations, Slingo Lottery Tickets commonly presented scratch off spin lines to reveal your numbers. Then you scratched the Slingo matrix to reveal your winnings. Special surprise cash bonus prizes would greatly increase your instant cash winnings.
We created this :30 TV spot at E.B. Lane in Phoenix, AZ to introduce "Slingo", a new Arizona Lottery Scratchers game to the Arizona market.
NOTE: The Arizona Lottery was a client of E.B. Lane in Pheonix, AZ while I was Executive Creative Director.