Package Design & Branding

SweetLeaf Sweet Drops, Package Redesign

In 2017 - 2018, as new competitors continued to enter the flavored-liquid stevia sales space, SweetLeaf, the maker of Sweet Drops, realized that they needed to update the look of their product line to remain relevant and visually vibrant in this highly competitive food space. Working with their design & marketing resources, SweetLeaf was able to seamlessly improve a 16-product packaging line and visually link their 2 oz. glass products with their squeezable line under the same name.

As part of this design update, the logo was also reworked in order to create a more contemporary look and feeling for the brand. SweetLeaf asked several design groups, including myself, Michael Pitzer (Advertising & Design), to work on this packaging update.

sweet drops before and after packaging image
sweet drops logo redesign
sweet drops fonts branding image
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sweet drops chocolate package design image
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sweet drops grape package design image
sweet drops hazelnut package design image
sweet drops lemon package design image
sweet drops peppermint package design image
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sweet drops social media ads imag