Yosemite Mariposa CTB, Branding

Travel &: Tourism Portfolio

The Project:

I'm pretty proud of the great creative work we produce for Yosemite Mariposa County Tourism Bureau and, a "travel & tourism" account at Catalyst Marketing Company. While it isn't the actual Yosemite National Park advertising account, in the long run, it is way better — it's the entire county of Mariposa.

From the river canyons to the foothills and mountains, Mariposa County is full of outdoor adventures, activities, culture, restaurants, and much more! And with half of Mariposa County being Federal Reservation, and another 25% devoted to agriculture the county is likely to remain a historic-based tourist destination for generations to come. In fact, that's a great double entendre headline, "The perfect destination for generations to come."

One of the things I love about this account is the majestic photos we have access too to create these wonderful, full-page, full-color newspaper ads. The size helped as the majority of these larger ads incorporated "special offers" for lodging. With the full-page size we were able to create a section that was harmonious with the overall look and feel.

NOTE: All work shown on this page is done so under written permission granted by Yosemite/Mariposa County Tourism Bureau to Michael Pitzer under a “Portfolio Usage Agreement”.