Creative talent can become an established brand just like a consumer product. For years, I was that "motorcycle kid". Then I became the "food guy". A few years back, I was that creative "casino guy". Today, I've extended my skill set into package design creating beautiful 3-dimensional pieces for a growing list of food & beverage category clients.
As an international, award-winning Executive Creative Director, I've learned that it never hurts to have a second set of eyes look at a project. That being said, I'd love the opportunity to look at your next project and offer up a unique design approach that supports your brand initiative and marketing objectives, yet approaches a desirable solution from a different point of view.
Half Creative Strategists. Half Creative Director.
I can't help it, but I also think like a Creative Strategist. That basically means that I look at research and the marketplace in order to gain insights that allow me to have knowledgeable conversations specifically to make marketing recommendations on how, where, when and why a certain direction may be a more advantageous way to target an audience. Part of my job is also to make sure that what I create is actually seen and that means having conversations about what media, number of exposures, and budget is needed to accomplish that.
Here's what I know to be true, sometimes the placement of a message is the most creative thing an agency can do. Where as, not doing anything is probably the best thing you can do to help your competition.