Michael Pitzer (Advertising & Design) client experience
Design & Branding

Advertising, Brand Extension & Package Design

Creative talent can become an established brand just like a consumer product. For years, I was that "motorcycle kid". Then I became the "food guy". A few years back, I was that creative "casino guy". Today, I've extended my skill set into package design creating beautiful 3-dimensional pieces for a growing list of food & beverage category clients.

As an international, award-winning Executive Creative Director, I've learned that it never hurts to have a second set of eyes look at a project. That being said, I'd love the opportunity to look at your next project and offer up a unique design approach that supports your brand initiative and marketing objectives, yet approaches a desirable solution from a different point of view.

Michael Pitzer (Advertising & Design) logo
Better than Sugar package design by Michael Pitzer (Advertising & Design)
Stevia package design by Michael Pitzer (Advertising & Design)
Celebrity Secretes package design by Michael Pitzer (Advertising & Design)
Sun-Maid Rum Raisin Ice Cream package design by Michael Pitzer (Advertising & Design)

Advertising & Design: Smarter Targeting

Half Creative Strategists. Half Creative Director.

I can't help it, but I also think like a Creative Strategist. That basically means that I look at research and the marketplace in order to gain insights that allow me to have knowledgeable conversations specifically to make marketing recommendations on how, where, when and why a certain direction may be a more advantageous way to target an audience. Part of my job is also to make sure that what I create is actually seen and that means having conversations about what media, number of exposures, and budget is needed to accomplish that.

Here's what I know to be true, sometimes the placement of a message is the most creative thing an agency can do. Where as, not doing anything is probably the best thing you can do to help your competition.

Print Advertising

My Favorite Advertising & Design Print Work

These are a few samples of the print advertising I am still proud of after all of this time. The reasons are simple, they don't use stock photography or stock illustrations. They have wonderful headlines, body copy and well crafted type and layouts. And each was created as a campaign that extended and reinforced each company's brand over consecutive years which lead to increased sales, customer usage, and positive reviews.

If you like what you see, give me a call and let's see what I can develop for you.
Child Guidance print campaign
City National Bank print campaign
Kawasaki Motorcycles print ad
Outdoor Advertising

My Favorite Advertising & Design Outdoor Work

Outdoor advertising is truly an art. The challenge today, seems to be keeping the concept singular in thought and clean in execution. I think these outdoor boards did just that.
Broadcast Advertising

My Favorite Advertising TV work

Broadcast advertising that was created while I was Creative Director or Executive Creative Director at advertising agencies in California and Arizona.

Arizona Department of Health Services   |   E.B. Lane - Phoenix, AZ

Kawasaki MULE   |   Bozell Worldwide - Los Angeles, CA

CableONE   |   E.B. Lane - Phoenix, AZ

Arizona Lottery   |   E.B. Lane - Phoenix, AZ

Arizona Lottery   |   E.B. Lane - Phoenix, AZ

Kawasaki JetSkis   |   Bozell Worldwide - Los Angeles, CA

I'm also a budding artist

These are a few samples of my current art work developed for gallery shows. They majority of my drawings are 36" W x 72" T and all are created completely with colored pencil and graphite on paper. If you won't use me for art, copy or creative direction, you can always support the arts by buying a couple of my drawings. Just a thought.

Epiphone Casino Sunburst Guitar drawing by Michael pitzer
Flexible Flyer Sled drawing by Michael Pitzer
Rocket Ship Bank drawing by Michael Pitzer
Martian Attacking Robot drawing by Michael Pitzer