Branding    •    Public Safety    •    State-wide

Arizona Motorcycle Safety Advisory Council

The RFP:

In late 2006, the Arizona Motorcycle Safety Advisory Council went out for RFP. At that time, the AZMSAC was asked to increase public awareness of the need to share the road with motorcyclists in order to help reduce crashes, injuries, fatalities and to reduce impaired riding in Arizona.

We would accomplish this by creating and distributing public service announcements, seminars and video’s with the theme, “Ride Safe. Drive Aware.”

We would also develop and distribute educational materials that emphasized the importance of riding responsibly and the perils of impairment

We would Create a multi-media marketing campaign using television, radio, billboards, newspapers, magazines and the Internet to promote motorcycle safety and awareness.

Logo Design:

Below is the logo which was rendered by Russ Pedersen, in our Kansas City office. This logo also won an International WOLDA Award in 2009.

  • AZ Motorcycle Safety Advisory Council
  • Bozell Scottsdale
  • Michael Pitzer
  • Erin Neathery
  • Michael Pitzer
  • Michael Pitzer
  • Russ Pederson
  • Honda, Kawasaki
  • 2007 - 2008
Arizona Motorcycle Safety Advisory Council final logo

Poster Designs:

Arizona Motorcycle Safety Advisory Council poster #1
Arizona Motorcycle Safety Advisory Council poster #2
Arizona Motorcycle Safety Advisory Council poster #3

Outdoor:

Arizona Motorcycle Safety Advisory Council outdoor series #1
Arizona Motorcycle Safety Advisory Council outdoor series #2

Initial Logo Development:

Arizona Motorcycle Safety Advisory Council logo development series 01
Arizona Motorcycle Safety Advisory Council logo development series 02
Arizona Motorcycle Safety Advisory Council logo development series 03
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