NOTE: The creative work displayed in this post was created at Bozell⁄Los Angeles by Michael Pitzer while VP/Asscoiate Creative Director there.
This JetSki campaign was created in response to a growing generic use of the term "jet ski" to describe any personal watercraft. Kawasaki was obligated to protect their JetSki trademark, but at the same time continue to grow interest in the sport and ultimately drive product sales.
:30 JetSki Heritage Full Line
:30 JetSki Sport Cruiser Intro
Agency: Bozell⁄Los Angeles
ECD: Mel Newhoff
ACD/Art Director: Michael Pitzer
Sr. Copywriter: Cameron Day
Producer: Joe Gutt