Client: Fresno Metropolitan Flood Control District
Agency: Jeffrey Scott Agency
Title: "The Water in the Sky"
Creative Director: Michael Pitzer
Art Director: Michael Pitzer
Copywriter: Michael Pitzer
Editorial: Mantra House
Composer: Plaid Jacket
NOTE: The creative work displayed in this post remains the copyrighted materials of respective clients.
In May 2014, the Public Relations Society of Central California Chapter, presented the Fresno Metropolitan Flood Control District with an Award of Excellence for its new radio and television public service announcements (PSAs). The new spots were created while I was Creative Director at JSA following the completion of a public awareness survey to gauge public knowledge of the urban storm drain system, and the connection between it, human behavior, stormwater quality, and groundwater recharge.