We also created single page, double sided information sheets for products like the Ozone II, water purification system.
On occasion, a new product in a new category would be developed and we would be asked to created the sales materials to help explain what this new product and how it could be used for personal enjoyment and relaxation. The HeatWave Portable Sauna was exactly one of those products.
NOTE: The creative work displayed in this post was while Michael Pitzer was Executive Creative Director of E.B. Lane, Phoenix, AZ.
The assignment for HotSpring Spa brochures, ran several seasons as new products were developed and then introduced. The ongoing projects core requirement was to extend the HotSpriing brand to their new products and maintain the company's brand look and feel across multiple product lines.
The concept for the Vist Collection was to show the spas in amazing, non-traditional environments, e.g.; the middle of a redwood forrest to the top of a glacier.
Client: HotSpring Spas
ECD/CW: Cary Sacks
CD/Designer: Michael Pitzer
Photography: David Duncan