NOTE: All creative work displayed in this webpage is the sole copyrighted property of Educational Employees Credit Union (EECU) and is used with permission granted by EECU to Michael Pitzer under a "Portfolio Usage" agreement.
Educational Employees Credit Union was about to introduce the lowest auto loan rate, 1.99% APR, in their 77 year history. Working with their marketing team, we felt the best way to do this would be to use Beth Dooley, the President/CEO of EECU. Beth was not an actress, and we didn't want make it seem like we were hiding something with cuts, so we worked out a script that could be delivered in a single take. Which is what Beth did beautifully, believably and so easily - just like EECU.
Creative Director: Michael Pitzer
Concept & Copywriter: Michael Pitzer
Cinematographer: Justin McAleece
Director: Michael Pitzer
Production: BLARE Media
Editorial: Andrew Toschi