We then did a follow-up commercial that expanded on the first spot and introduced some of those people who represent the EECU spirit and commitment of inspirational leadership here in the Central Valley.
NOTE: All creative work displayed in this webpage is the sole copyrighted property of Educational Employees Credit Union (EECU) and is used with permission granted by EECU to Michael Pitzer under a "Portfolio Usage" agreement.
To celebrate the fact that EECU (Educational Employees Credit Union) was turning 80, the marketing team at EECU wanted jsa to create something bigger than the graphic approach they'd created for the previous year. EECU wanted a "national-level" concept and execution. And this is what we developed for them.
Agency: Jeffrey Scott Agency
Creative Director: Michael Pitzer
Concept & Art Director: Michael Pitzer
Copywriters: Michael Pitzer, Craig Cook
Audio: Dan Gustafson
Production House: Mantra Hause
Director: Paul Abajian
Editor: Ian Mynderup