Food & Beverage Portfolio
These three spots were created at Sacks/Fuller, Los Angeles, CA for our client; The Honeybaked Ham Co.
NOTE: The creative work displayed in this post was created at Sacks/Fuller, Los Angeles while Michael Pitzer was Creative Director there.
These ads are from a two-year campaign I created with Carry Sacks and David Duncan for City National Bank while we were working in Los Angeles at Sacks/Fuller.
The thing I really loved about these newspaper ads, aside from very clever, well-written headlines and body copy was that the art work for each actually looked like engraved money. Because there had been a change of leadership at the bank including the head of marketing, we were able to develop and introduce a completely new look and feel to the print work. At the same time, CNB became the largest independent bank in Southern California due to merger or acquisition of other independent Southern California banks by one or two financial institutions headquartered in the Bay Area.
These acquisitions became the basis for our first newspaper print ads to position CNB as the "local" bank to do business with. And later, building on that position of leadership as the "local" business experts in the "local" economy and accessing the deep knowledge of the Southern California business and financial environment through your personal CNB advisor.
Client: The Honeybaked Ham Co.
Agency: Sacks/Fuller Los Angeles
CD/Art: Michael Pitzer
CD/Copy: Bonnie Peluso
Production & Editorial: