Packaging Design

Product brand extention

SweetLeaf Stevia® is an award-winning sweetener with zero calories, zero carbs, a non-glycemic response, and no artificial ingredients. It is also a non-GMO, gluten-free, and kosher sugar alternative. With the increasing consumer demand for "organic" products, especially in the sweetener category, SweetLeaf asked several design groups, including Michael Pitzer (Advertising & Design), to provide new packaging concepts for their "ORGANIC" Sweet Drops™ new product line of liquid stevia sweetener products.

Of the designs we developed, this was the version that was chosen by SweetLeaf and went into production in mid 2019.

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